As Founding Partner and Chief Executive Officer of celebrityFOCUS, Ric Bachrach has seen a vision come true. While working in the sports marketing field more than a decade and a half ago, Ric saw the need for a company that would represent the needs of corporations looking to identify and secure celebrity talent.

Today celebrityFOCUS is a leading provider of celebrity sports and entertainment talent consultation and procurement services for corporations, public relations firms, advertising agencies and associations.

"Clients need a reliable source of in-depth knowledge of celebrity strengths, limitations and market values in order to maximize value," Ric maintains. "They need a company that will aggressively advocate on their behalf, and negotiate from a position of strength."

At celebrityFOCUS attention to a client's strategic and creative objectives is essential to producing successful celebrity talent relationships. Clients as diverse as American Greetings, Chrysler Corporation, Compaq Computer, Microsoft, TAP Pharmaceuticals, Sprint and Wilson Sporting Goods have benefited from CF's disciplined and focused approach.

"We maintain worldwide contacts with celebrity talent and their representatives," Ric says. "Over the years we have negotiated more than 2,500 relationships and are respected for the depth of our services and the integrity we exhibit in our dealings."