Challenge: To secure a spokesperson related to "Picture It! Publishing Holiday Web Site Competition" public relations and consumer education and awareness program/competition. The program educated the public on how to seamlessly integrate leading digital imaging and technology to personalize their photographs, print and web projects to reach out to family and friends during the holiday season.

Candidate Profile: High profile personality with strong real-life family connection, not necessarily computer savvy.

celebrityFOCUS Solution: Doris Roberts, star of the hit TV show "Everybody Loves Raymond", award winning television actress.

Communications Plan: Three days of comprehensive media activities including on-site, off-site, telephone interviews with national, regional and local radio, television, newspapers, magazines, wire services and on-line media, including an appearance on The Late, Late Show with Craig Kilborn.

Results: Successfully publicized the product to increase sales.